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What Is Link Building and Why Is It Important?

Hey, it’s Eftekharul, and welcome to the SEO course for beginners. Throughout the next five lessons, we’ll be talking about arguably the most important and most challenging SEO strategy. It’s called link building. And to kick things off we’re going to talk about what it is, why it’s important and the mindset you’ll need to have to be successful at it. Let’s get started:

What is Link Building?

So, what is link building? By definition link building is the process of getting links from other website pages or posts. And these hyperlinks are called backlinks. Now while the end result might make sense conceptually and seem simple the part that most people don’t understand and can’t seem to get right is this the process. This ultimately emailing strangers and asking them to link with you. Now let’s take a quick second to talk about how strange and kind of awkward this might sound. So let’s go through a few scenarios and then we’ll revisit this definition of link building.

Scenario #1

Let’s say that you have a marketing blog and you write about SEO and digital marketing. Now if some random person lets call her Sally sent you an email and said, “hey can you link to my post on Facebook ads? it’s really good.” And would you link to her mail? Probably not. In fact, you probably wouldn’t even reply or click the link in her email to actually check and see if her content is as good as she claims. Now let’s flip the script a bit.

Scenario #2

Let’s say that you’ve been following ahrefs youtube channel and blog for some time. You’ve implemented some of the strategies we’ve shared and gotten some great results for your site. On top of that, you’ve been using our SEO tools for three years. Now an email pops up in your inbox from me. A name and face you might recognize because you’ve been following Ahrefs. And in that email, I’ve asked you to link to Ahrefs free backlink checker from your page that lists the 15 best free SEO tools. Would you link to me? Maybe.

Scenario #3

Now the final scene. Let’s say your mentor who helped you get started in digital marketing sends you an email. She asked you to link to a page on her site from a relevant page on yours. Would you link to her? Definitely. She helps you get started in digital marketing you obviously trust and respect her. The link-building process is actually very relational and can sometimes take more time than you might like. With Sally, you don’t know her. You don’t owe her anything. And you don’t trust her. She’s blindly coming in almost invading your inbox and asking you for a favor without offering any kind of value in return.

In the second scenario when I hypothetically emailed someone, who already know me, I had indirectly helped you and you were a user of a product for years. So while we may not have a real-life relationship we’re still connected in some way. So the chances of linking to me are probably higher than linking to sally. Now when your mentor asked you for a link there’s a real relationship there. There’s a sense of trust respect and gratitude. Of course, you would link to her. Now while you can’t and shouldn’t try to become friends with everyone just to get links you’ll find that your best links will usually come from relationships that are sparked from email outreach.

Link Building

So we should reclassify external link establishment and set the vibe for the remainder of this module. External link establishment is the way toward building associations with other significant site proprietors who need and will connect to your substance since it upgrades theirs. This definition isn’t just about you getting something. It includes relationship relevance and value exchange. All things will touch on later in this module. Now since effective link building is tough you need to understand why it’s worth the effort. To put it plainly, backlinks are utilized via web crawlers like google to help rank website pages. It’s been this route since 1998 when google made PageRank. Pagerank is a mathematical formula that judges the value of a page by looking at the quantity and quality of other pages that link to it.

Google confirms the importance of backlinks on their house search works page. Under their “ranking useful pages heading they state: if other prominent websites on the subject linked to the page that’s a good sign that the information is of high quality. We additionally tracked down a reasonable connection between’s natural traffic and backlinks from remarkable sites in our investigation of more than 1 billion pages. So while getting backlinks might be more earnestly than suppose making a blog entry they’re totally basic in the event that you need to rank for serious expressions. And competitive phrases are usually the ones that will drive the most traffic and revenue for your business.

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