Today we’re going to be writing on a step-by-step process that I use to choose a niche. We’re going to be covering five steps starting with Brainstorming Ideas, next we’re going to be specific and narrow down the idea, then we’ll be talking about ways that you can determine whether there’s a market for your idea, after that we’ll be making sure that your niche solves a problem and lastly we’re going to talk about testing your niche in a live market. Before we get into the process let’s talk about what a niche actually is and why it’s important. To put it plainly choosing a niche is just categorizing yourself or your business. Individuals need to place you and your business into a crate and order it like an account site or a portfolio site or whatever classification you may fall under.
So just learn to accept it and categorize your content to one theme. The definition states that a niche is just a specialized segment of a larger market with a particular kind of product or service. For instance, the larger market that I’m talking about could be something very broad like fitness, food, reading, clothing whatever you might want it to be. Underneath these broad categories, you can come up with a niche or a smaller subcategory. So under fitness, you could try something like weight loss for women after pregnancy or bulking plans for skinny guys. Underclothing you could do something along the lines of comfortable clothing for daily life or weatherproof jackets for hiking in extreme conditions.
You get the thought it’s fundamentally picking something explicit from an expansive subject and basically sorting you or your business.
Brainstorming (Part 1)
Firstly you don’t need to brainstorm your specific clientele. Because often when you’re new to a market you don’t know who your clientele is going to be. Instead, you want to think about what you’re knowledgeable in and what the demand is for what you’re providing. To do this, you need to sit down and put together all of the ideas that you have look at it and see what you’re good at seeing what you want to talk about, and see what you can come up with. Conducting a brainstorm is easy you start with a giant list of everything that you can think of and then you narrow those ideas down.
To begin put the entirety of your specialty thoughts down on a piece of paper. So for instance you might be thinking about fitness, food, or clothing underneath each of these different ideas or categories you want to put down all the different subcategories or sub-points that you can associate with them. You’re essentially doing a content dump of everything that you can think of underneath each different category that you already have. So under wellness, you may consider CrossFit or hit exercises or some other sort of exercise that you can consider. Under food, you might talk about different cuisines.
Brainstorming (Part 2)
Underclothing you might think of different seasons or different brands. As you continue to dump these ideas down on paper you’ll begin to notice that in some of these categories you can think much easier of subcategories rather than others. For fitness you might be dropping tons and tons of ideas and then for food and clothing you might be struggling to come up with a lot of different topics. This is important because you might be passionate about all of your initial ideas but passion simply isn’t enough when it comes to a niche. You need to be knowledgeable consistent and passionate but most importantly knowledgeable and consistent. Any niche you choose you’re gonna has competition.
So the reason I say to choose a category that you’re knowledgeable in and it’s easy to come up with ideas with is that you’re gonna be met with other people who offer the same material. So you must provide it in a better way. While you’re sifting through your ideas in the middle of the storm ask yourself what are you good at or what do you like try asking yourself What do you like talking about? And can you talk about it forever? Is there enough material that you can be consistent with your content? I do want to make something clear there’s a difference between being passionate and being able to tolerate something.
So after working through your brainstorm and choosing one idea from the many it’s now time to take that niche and narrow it down even further. The goal should be to at least go two or three levels deeper in your thinking. Notice the examples that I gave at the beginning, they’re always two-fold they clearly state what the product or service is and who it’s for. So weatherproofing jackets for hiking are just jackets for hikers. It’s pretty self-explanatory in a like manner. When I’m thinking about a new idea I like to ask myself three different questions 1. what am I doing this for? 2. What type of person needs it? and 3. what problem am I solving?
Let’s use a broader example let’s say that you want to build a niche in something like fitness okay. So who are you using fitness for college students? Let’s just say okay so what type of students need you maybe it’s students who don’t have the resources to go to a gym or you know students who might be in the middle of a pandemic and can’t come. So what problem are you solving for them? You might be teaching them how to use things around their home that they can use without needing gym equipment to still get a workout in and just like that you’ve got your niche. Now you’re a fitness trainer who instructs college students on how to do home workouts it’s that simple.
Number three is to figure out if there’s a market for your idea and then analyze that market. This is a really important step, after coming up with a narrowed-down niche that you want to try it’s important to take this next step. It’s to do research into the market for your idea. If for instance, you have a million-dollar market it’d be really easy to pull out a hundred thousand dollars versus pulling the same one hundred thousand dollars from a one million dollar market. So checking to make sure that there’s profitability in your niche is also a next check box that you want to make sure you can cross off.
One thing that you can try is to type in your search bar the industry that you’re trying to get into and do a little bit of digging to see if you can find out what you’re looking for. You can also look for publicly traded companies and review their revenues and see how big the market actually is. After you’ve done a smidgen of burrowing and you found that there is a business opportunity for your specialty you could refine your specialty stunningly better now that you have an understanding of the industry and what problems people in that industry are looking for to solve. So the solution is twofold remember when choosing a niche it’s about solving a problem but at the same time you need to solve it uniquely.
Solve a Problem
I felt like I needed to reiterate this in its own step because it’s absolutely crucial. This is the bedrock for making any specialty and getting effective in any business try. You must solve someone’s problem whatever it may be. So just make sure that you can cross this checkbox off.
Test Your Niche
The final step in creating your niche is to test what you have so far and to pay attention to the metrics that come from it. You’ve already hopefully done extensive research into the industry that you’re seriously considering. So really getting a few active encounters and testing your specialty in a genuine market can show you a great deal. One way that you can go about testing your niche is to create a single-page website or landing page and offer some sort of free information book or pamphlet or something that might entice people in your target market to look at what you’re offering. For example, using the college student niche idea that I had earlier. You could create a quick landing page that is professional and intriguing.
And then offers some sort of single free workout plan for one day to give them a taste of what you’re about for home workouts. After creating a landing page you can drive traffic to that page by using services like Google ads and pay attention to the metrics and traffic that come in. This will show you the amount of interest in your service. In case you’re at this stage during the time spent picking a specialty and you’re prepared to test it in a live market. One more tactic that you could employ would be to distribute surveys that are about your niche and pay attention to what your target market responds with. You could then publicize your survey in guest posts or industry-related groups or forms on social media or using google surveys. You can pay Google to promote it for you.